B.B.Kill Project

Concept Creator / Brand Designer / Art Director


The B.B.Kill Homemade Barbecue Sauce is a product created by the PopUp Kitchen team. It’s a very special and flavorful homemade barbecue sauce.

The intention was to create a fun name and a unique visual identity to the sauce. Supported by the abbreviation of the word Barbecue (bbq) and adding up the fact of the red color and thick consistency of the sauce, I had this fun and psychotic idea to create the sauce's name: B.B.Kill.