Polpa di Pomodori Package

Designer /

Art Director

Client & Briefing:

DiSalerno is a company that provides premium foods to the foodservice business and also to a big range of distributor markets. Looking for a fresh and modern approach they wanted to redesign some of their packages and product labels.

My recipe:

In the past, DiSalerno had the same visual identity for all its product packages, but thinking as a craftsman each product has its story and quality in manufacturing.


Understanding each product and its unique characteristics were the starting line to think singularly each design, resulting in a range of art variations for DiSalerno's product labels and packages

Artichoke Label
Pesto Label
Cherry Label

© 2019 by Felipe Donatelli