Pepper Up Hot Sauces logotype
Pepper Up product labels
Pepper Up Hot Sauces

Brand Designer /

Art Director

Client & Briefing: 

Pepper Up is a pepper and hot sauces manufacturing company. They needed a fresh and colorful visual identity to create labels and packages for their products.


My recipe:

The client already had an idea for a logotype, based on that the design process was focused on adding more colors and vivacity to the brand's identity.
The simple idea they had was replaced for a bright and vivid logotype to stamp the packages and labels. In a short time, we had the logotype defined and I was able to create the visual identity of their labels and printed promotional materials.
As a final result, we had five different labels created with a unified brand identity for the pepper sauces and unique labels for their Barbecue Spicy and Honey Mustard Sauces.

Pepper Up product labels
Artwork for the Liquid Smoke label
Artwork for the BBQ Sauce label
Pepper Up product labels
Artwork for the Mango Pepper label
Artwork for the Honey Mustard Sauce label

© 2019 by Felipe Donatelli