PopUp Kitchen Project

Founder / Concept Creator / Brand Designer / Art Director


PopUp Kitchen was a Gastronomy & Art festival. The concept of the festival was to cook laid-back menus in different venues, with support of culture and artistic entertainment features.

The Pop Up Kitchen occurred between 2015-2016 trough 3 editions, and it was sponsored by Heineken and a few other local brands.


The design process was based on the young blood and street slangs. The intention was to create a modern and impacting visual communication.

© 2020 by Felipe Donatelli