Gastronomy Designer /
Concept Creator /
Brand Designer /
Client & Briefing:
Apetitude is a personal chef and catering service. The company is based in Brazil and has the purpose of providing high-quality food with a modern and casual approach. The intention was to create a brand visually strong, raw, unique and full of attitude.
The name Apetitude was created based on a combination of two words from the Brazilian Portuguese dictionary; “apetite” (appetite) + “atitude” (attitude), but when you read or say it out loud it also sounds like the word aptitude.
Designing the brand's visual identity, the intention was to bring a laid-back and modern sense of humor to the high-quality gastronomy, to prove that it is possible to have great moments and great food with a casual and fun approach.
To add even more personality to the brand, a symbol was designed to complement the logotype. The “Rock n’ Roll Fork” symbol and the Apetitude logotype can be used together or separated; they both represent the idea and purpose of the brand.
Working as a Gastronomy Designer, specific menus and exclusive experiences for corporate and private personal clients were created.
Additional creations as digital arts, printed advertising campaigns, and promotional materials were also developed.