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It's me...

My name is Felipe Donatelli, a creative gut born in São Paulo, Brazil. I hold Italian citizenship and currently reside in Amsterdam. From a very young age, I was in contact with art and creativity, always exploring paths involving drawing, illustrations, and music. As I entered my teenage years, I leaned more toward the musical side. I was part of several bands and music collectives, and in almost all of them, I developed the entire visual identity of the groups.

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In my late teens, around the age of 20, I began creating digital art while working as a designer in advertising agencies. Since then, I’ve been expressing myself visually through art.

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My way of expressing art is unique because I don’t confine myself to any specific style, school, or artistic label. I always enjoy expressing the breadth of my thoughts and references through paintings - sometimes abstract, sometimes landscapes, sometimes conceptual, contextual, or simply focused on the beauty of colors on a canvas.

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My influences, both in terms of my career and personal tastes, are very diverse, which is why I don’t think it’s fair to limit my art to just one form of expression. I incorporate colors, elements, textures, and everything I find valid to express my art, whether using paint or digital methods.

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Art is the essence of being free.

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professional profile:

I have over 20 years of experience marked by innovation, a hunger for creating, and a passion for solving problems.

 

My professional journey began in 2004 when I entered the world of advertising agencies as a designer, working for clients as Coca-Cola, Puma and Land Rover. From 2006 to 2012, I worked in pharmaceuticals and consumer goods, contributing to design, branding, communication, and marketing projects—always with a strategic vision and a creative touch.

 

After this period, I decided to pursue one of my passions: Croissants! In a plot twist worthy of a movie, I went to Paris to study pastry and bakery. Then, in 2012, I traveled to London to study Project Management and Strategic Planning at City University, broadening my perspective and adding new tools to my career toolkit.

 

In 2013, I returned to Brazil with a free spirit and a wealth of ideas. Since then, I’ve worked across branding, marketing, and design, serving clients from various industries and developing my own ventures. Among these my projects, I co-founded Futebares, a startup sponsored by AMBEV; I launched Popup Kitchen, an itinerant art and culinary event backed by Heineken; I created Apetitude, a catering company that added yet another flavorful twist to my entrepreneurial journey; and I also provided branding and design services to gastronomy businesses for almost 10 years.

 

Between 2020 and 2022, I served as a “Creativity Guru,” leading workshops and training sessions to help companies and teams tap into their creative potential. In 2022, I took on the role of Head of Branding at Cumbuca Boa, a Brazilian frozen-healthy food startup, where I developed strategies and optimized processes that led to a 500% increase in revenue.

 

In 2023, I moved to Amsterdam and have since been working at Elo Food Based as the Head of Brand & Art Curator. I am responsible for all branding, visual identity, visual strategy, and brand communication.

 

Despite the intensity of these experiences, one constant has remained throughout my career: my love for art and creation. Whether I’m building a brand, cooking a strategy, or designing innovative solutions, creativity is the foundation of everything I do.

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