As Head of Branding at Combuca Boa, a healthy-frozen food Brazilian startup, I built the branding department from the ground up and led a complete rebranding of the brand, positioning it as a fresh and unique product in the market. I was responsible for the entire visual identity, photoshoots, strategy, and brand communication during this period. All these activities led to a solid foundation for the branding and marketing areas and resulted in a 500% increase in revenue during this time.