Popup Kitchen

PopUp Kitchen was a Gastronomy & Art festival. The concept of the festival was to cook laid-back menus in different venues, with support of culture and artistic entertainment features.

The Pop Up Kitchen had 3 editions, and it was sponsored by Heineken and a few other local brands.

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As co-founder, I developed everything from the logo, concept, strategy, to all communication materials and the brand’s visual identity.

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The design process was based on the young blood and street slangs. The intention was to create a modern and impacting visual communication.