I am Felipe Donatelli, a creatively driven Brazilian-Italian professional based in Amsterdam, with 15+ years of experience marked by innovation, a hunger for creating, and a passion for solving problems through visual and creative tools.

I am a flexible, results-driven professional with deep experience in creative design, branding, and communications. I have expertise in developing and executing brand strategies, visual identities, multi-channel communication, and content campaigns that increase engagement and revenue. I have proven leadership skills in managing cross-functional teams, using design thinking tools to solve challenges, and fostering impactful results.

My professional journey began in 2004 when I entered the world of advertising agencies as a designer, working for clients such as Coca-Cola, Puma, and Land Rover. From 2006 to 2012, I worked in pharmaceuticals and consumer goods, contributing to design, branding, communication, and marketing projects—always with a strategic vision and a creative touch.

In 2012, I moved to London to study Project Management and Strategic Planning at City University, broadening my perspective and adding new tools to my career toolkit.

In 2013, I returned to Brazil with a free spirit and many ideas. For almost 10 years, I’ve worked on providing branding and creative design services to clients from various industries. During this period, I also developed my own ventures: I co-founded Futebares, a startup sponsored by INBEV, and I launched Popup Kitchen, an itinerant art and culinary event backed by Heineken.

Between 2020 and 2022, I served as a “Creativity Guru,” leading workshops and training sessions to help companies and teams tap into their creative potential.

In 2022, I took on the role of Head of Branding at Cumbuca Boa, a Brazilian frozen-healthy food startup, where I developed branding & communications strategies and optimized processes that led to a 500% increase in revenue.

In 2023, I moved to Amsterdam. Currently, I work as Head of Branding and Communication at Elo Food Based, a fine dining restaurant located in Amsterdam West. At Elo, I developed the entire Branding, Communications, and visual strategies, which has significantly contributed to the restaurant’s success. Additionally, I am in charge of the service design of the business, which was crucial in achieving one of the few 5-star reviews on Google Maps.

Despite the intensity of these experiences, one constant has remained throughout my career: my love for art and creation. Whether I’m building a brand, cooking a strategy, or designing innovative solutions, creativity is the foundation of everything I do.