I am Felipe Donatelli, a creatively driven Brazilian-Italian professional based in Amsterdam, with 20 years of experience marked by innovation, a hunger for creating, and a passion for solving problems through visual and creative tools.

I am a flexible, results-driven professional with deep experience in creative design, branding, and communications. I have expertise in developing and executing brand strategies, visual identities, multi-channel communication, and content campaigns that increase engagement and revenue. I have proven leadership skills in managing cross-functional teams, using design thinking tools to solve challenges, and fostering impactful results.

My professional journey began in 2004 when I entered the world of advertising agencies as a designer, working for clients such as Coca-Cola, Puma, and Land Rover. From 2006 to 2012, I worked in pharmaceuticals and consumer goods, contributing to design, branding, communication, and marketing projects—always with a strategic vision and a creative touch.

In 2012, I moved to London to study Project Management and Strategic Planning at City University, broadening my perspective and adding new tools to my career toolkit.

In 2013, I returned to Brazil with a free spirit and many ideas. For almost 10 years, I’ve worked on providing branding and creative design services to clients from various industries. During this period, I also developed my own ventures: I co-founded Futebares, a startup sponsored by INBEV, and I launched Popup Kitchen, an itinerant art and culinary event backed by Heineken.

Between 2020 and 2022, I served as a “Creativity Guru,” leading workshops and training sessions to help companies and teams tap into their creative potential.

In 2022, I took on the role of Head of Branding at Cumbuca Boa, a Brazilian frozen-healthy food startup, where I developed branding & communications strategies and optimized processes that led to a 500% increase in revenue.

In 2023, I moved to Amsterdam. From October 2023 to March 2025, I worked as Head of Branding and Communication at Elo Food Based, a sustainable food hub and fine dining restaurant in Amsterdam West. At Elo, I was responsible for creating and overseeing the company’s visual branding strategy and the communication plan. Led the graphic design development in digital and print media, packaging design, and content creation. 

Despite the intensity of these experiences, one constant has remained throughout my career: my love for art and creation. Whether I’m building a brand, cooking a strategy, or designing innovative solutions, creativity is the foundation of everything I do.